Product

HYN is set up under the auspices of HEB aims to build a network of Hindu Youths (13-35 years) in Singapore. We have our main presence on the Social media channels- Facebook and Instagram and are venturing into Tiktok.


Responsibility

My role essentially is Content Design along with Branding. I work on building a content repository as well as designing the curated content shared by Curator Team.
I also designed the logos for sub categories basis content type (shown on Brand Kit). We have an agile environment and work in 2 week Sprints. Our main focus is to increase our audience as well as post interactions on the content which have raised by 10-15% over the past 6 months.
Below is a sample of the Brand kit I recently built with guidelines for the Designers in the team

Brand Guidelines