Welcome!
Brought up in the city of Chennai and currently living in Singapore, I love to understand people, their motivations, pain points and help them bridge the gap between cultures and the modern tech world.
I am currently a Freelance Social Media Designer and have always been passionate about art, designing and pushing the horizons of my creative abilities. To me, the most important aspect of marketing is User Centricity which led me to the Google UX Design Professional Certification. I am currently looking to gain expertise in UX Design.
I am a certified Professional Scrum Master working in an Agile Environment. I have worked for a couple of years as a freelancer and previously in a corporate which gives me the benefit to fit easily in any environment.
When I am not honing my design skills, I would most likely be on my cycle enjoying the serene parks of Singapore or immersed in movies or novels!
Please do check my Design Projects and if you like what you see, do reach me anytime on my LinkedIn or
email. Lets talk! Would also love to hear your thoughts and inputs.
Resume
Education
Google UX Design Professional Certificate
2022
Designed interactive prototypes incorporating UX Research, Empathy Map, Synthesizing User Persona &
User flow, Inclusive Design, Accessibility, Wireframes, Visual Design- Color Theory, Typography,
Usability Study, Affinity Diagram, Low Fidelity & High Fidelity Prototype.
Tools: Adobe XD, Figma,
POST GRADUATE CERTIFICATION IN DIGITAL MARKETING AND COMMUNICATION
2018 - 2019
Mudra Institute of Communications, India
Information Architecture and Wireframe design with Balsamiq, Market Research, Specialization in Content Strategy & Marketing, Facebook/Instagram Marketing with live campaigns, Search Engine Optimization & Marketing (SEO, SEM), Web Analytics (Google Analytics), Social Media Management (Hootsuite).
Post Graduate Program in Management
2018 - 2019
Institute of Management Technology, Ghaziabad, India
Specialization in Sales and Digital Marketing with projects and real life case studies focused on Personal Brand Building (LinkedIn) & on Market Research, Industry Analysis, Sales and Digital Marketing.
Bachelor Of Engineering, Electronics & Communication Engineering
2011 - 2015
Anna University, Chennai, India
Distinction with overall state rank of 34, won scholarships every year. Editor/Designer of the Magazine for Department symposiums 'Electrofocus'.
Experience
DESIGN LEAD, SOCIAL MEDIA DESIGNER
2021 - Present
HYN Singapore
- Design Facebook/Instagram posts focused on increasing Post/Brand Interactions.
- Defined brand guideline kit to create consistent User Experience.
- Practicing Agile to enable smooth coordination between Curation, Design & Review Teams.
Xpert
2019 - 2021
upGrad
- Worked in Agile Environment as Subject Matter Expert, Master Grader and Teaching Assistant for Digital Marketing programs.
- Handling Discussion Forum, Conducting Group Live sessions and 1-on-1 sessions, Projects Grading, assisting content team with new courses and assignments' design.
Network Security Engineer
2015 - 2018
Tata Consultancy Services
- 4 times Star of the Month, Client Recognition Awards for resolving highest count of Network Security issues.
- Handled a team of 10 & collaborated with teams across globe for Network Configuration Projects.
- Organized several Knowledge Sharing Sessions on Project Management & Network Tools.
Skills
Design
- UX Research
- Market Analysis
- User Flow
- Sitemap
- Storyboards
- Usability Study
- Interaction Design
- Visual Design
- Typography
- Wireframe
- Prototyping
- Responsive Design
- Agile
- Design System
Tools
- Figma
- Adobe XD
- Photoshop Basics
- Illustrator Basics
- InDesign Basics
- Premier Pro
- Canva
- HTML/CSS
- Balsamiq
- Miro
- Facebook Marketing
- Instagram Marketing
- Google Analytics
- G-Suite/Office 365
Workplace
- Attention-to-Detail
- Empathy
- Adaptive
- Initiative-Driven
- Inquisitive
- Colloboration
- Communication
- Prioritization
- Analytical
- Presentation
Certifications
Let's Connect
Thanks for your time. If you’d like to get in touch with me, please reach out to me via:
Location:
Singapore
Email:
saradha.sankar@outlook.com